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The latest insights and studio news.

The Epix Studio gets a fresh new look!

The whole team are in love with our new studio 🧡 We’ve not moved, we’re still in our lovely space in the Think Tank – …

Orange Monday: 5 things to do today to make yourself feel happier

Blue Monday, the most depressing day of the year. So they say. Did you know the term ‘Blue Monday’ was coined by Sky Travel in …

Does your website need a ‘home’ button?

Easy navigation of a website can improve conversion rates and create a positive experience for users. After a logo, the main navigation menu is the …

The fight between creativity and consistency

There was something amazing about Myspace, something you often don’t see on the internet these days; true freedom of creativity. Personally, I spent hours …

How to correctly use icons on your website to improve engagement

The main purpose of UX design is to make the user’s experience easier. Great UX design removes complications and distractions. We take one primary aim, …

The most overlooked part of web design: web accessibility

The web should be accessible to everyone. But it isn’t. What would you do tomorrow if you started to lose your sight? This …

Does social media actually affect consumer choices

We’re more connected than ever before. And, obviously, one of the ways we are strongly connected is through social media. And it’s not just …

Marketing Predictions 2021: What you should expect

No one knows what the future has in store for us. But based on what’s happened before and what we know is on the horizon, …

Year in Review: The best of 2020

Poor 2020 is getting a bad rep. It’s being earmarked as a year not to be remembered. So, we wanted to draw out some …

Top 9 mind-blowing UX techniques that worked

With 2020 nearly at an end, we thought it’d be nice to look back at some of the most successful of user experience (UX) we …

UX is the secret to great websites

User Experience, or UX for short, is the practice of designing something, like a website, with the user in mind. Now, you might think …

Discover why white space is so important!

Graphic designers have this incredible knack for giving things names. Even for the smallest, seemingly invisible design elements. From calling the space between letters …

Marketing isn’t Tinder: How to match with your target audience

We all want to match with that perfect someone. It doesn’t matter if you’re a twenty-something trying to find your ideal partner, or a …

Is your blog a blessing or a curse?

A blog can be a stand-alone website, but is often part of a promotional or ecommerce website. A blog is updated with a series of …

How emotional connections impact marketing

Most people have the belief that they make their decisions based on a rational thought process. This includes purchasing behaviour. We buy things because …

Five ways to use video

With the barrier to entry continually falling for video marketing, it has quickly become a far more obtainable communication tool for businesses regardless of their …

Why “read more” buttons are killing your website’s User Experience

How much thought is given to the button copy on your website? Poor little web buttons are almost always overlooked, often just a quick …

Rules of logo design: What makes a good logo?

Logos are incredible, powerful pieces of design, a central part of its most valuable asset: its brand. Logos represent an organisation across print material, …

Follow up: Keeping a creative mindset when working from home

Towards the beginning of the national lock-down in March 2020 I wrote an article on keeping a creative mindset whilst working from home in an …

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