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The Key

The impact

Uplift in sales for the 2 weeks following the direct mail landing on desks

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Full school conversion

The challenge

The Key services a breadth of leadership roles within the education sector, including Governors, Headteachers and School Business Managers. They are bombarded with sales messages every day, so it was necessary that their promotional materials would cut through the noise, be clear and distinctive, and succinctly prove the value of The Keys’ products.

Cut through the noise

Support their marketing team

Animation

The Key needed an animation to market one of their upcoming platforms. This project had such a positive impact that it lead to the commission of further product explainer videos, video case studies, brochures, business cards and direct mail design.

“ As partners, they’re patient, reliable and deeply committed to delivering for their clients. I can honestly say I always look forward to working with them. Most recently, Epix supported us through a brand review and evolution, alongside a photography project that produced authentic, high-quality imagery—capturing the realities of our audience and bringing our brand to life in a meaningful way. ”

Anna Gillies

| Head of Marketing at The Key

Direct Mail

Designed to stand out when it lands on a headteachers’ desk, promoting the benefits of The Key’s membership tiers.

Photography

Case study videos

Showcasing inspiring stories of school leaders who embody The Key’s values and use The Key’s platform to create lasting, positive change within their schools and trusts.

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