Marketing The Key’s range of services and products in a fun, modern style that fits their brand and values.
The Key
Engaging, distinct marketing materials to further the reach within the education sector
The challenge
The Key needed an animation to market one of their upcoming platforms. This project had such a positive impact that it lead to the commission of further product explainer videos, video case studies, brochures, business cards and direct mail design.
The insights
The Key services a breadth of leadership roles within the education sector, including Governors, Headteachers and School Business Managers. They are bombarded with sales messages every day, so it was necessary that their promotional materials would cut through the noise, be clear and distinctive, and succinctly prove the value of The Keys’ products.
The creative
Animations
Direct Mail
Designed to stand out when it lands on a headteachers’ desk, promoting the benefits of The Key’s membership tiers.
Case study videos
Showcasing inspiring stories of school leaders who embody The Key’s values and use The Key’s platform to create lasting, positive change within their schools and trusts.
Brochure
Designed to provide a complete and succinct view of what The Key’s offers within its Whole School package.
Comp no: 8029008
VAT no: 160434535