STAUNCH Auto
The challenge
Already producing a marketing-leading product, STAUNCH Auto saw an opportunity to create a dedicate brand for their line of Defender Air Conditioning kits, to better target this market.
Building trust in a market full of generic and reseller products
Creating a premium brand in an enthusiast category
Managing a niche but global audience
The creative
By undertaking in-depth market research, audience profiling and brand discovery, we helped STAUNCH identify where the biggest opportunities and barriers existed. From there, we developed a distinctive brand identity, tone of voice and visual style that moved the business away from an engineering-led, OEM feel and towards a consumer-facing lifestyle brand with clear personality and credibility.
The photography, video and website were all designed to showcase the quality, expertise and real-world appeal of the products, helping potential customers understand not just what STAUNCH sells, but why it is superior and worth investing in. Alongside this, the print materials and ongoing audience building ensures the brand remains consistent across every touchpoint, while supporting long-term growth into the future.
A user experience driven website
Visit the website
Photography & Video
