In the first year the site achieved the below, all these stats have continued to grow.
Warm4Less
The impact
0%
increase in traffic
0%
increase in traffic form search
0%
increase in ecommerce conversions
The challenge
Warm4Less had ambition for growth, and knew their existing website wouldn’t be a stable foundation to build upon. Their infrared heating products are fairly new to the market which also created an opportunity for the brand. With this in mind, the new website needed to:
Educate customers
Improve their conversion rate
Improve SEO
The insights
The product is little known and often prompts research | Users can be early in that research phase, or very advanced | Easy to navigate but in-depth content, is a must – we must educate the users at every possible moment
A user experience driven website
The user journey and experience were key to this website. There is a need to get users to the content they need, in the moment they need it. We introduced a “buying guide” to house useful information about the Warm4Less products, and content-rich product pages, both designed to educate users. We also created a useful calculator, which will recommend products based on the size of your room, and shares the energy saving you could make.
By bringing this together with the user always at the forefront, we created a website that far exceeded everyone’s expectations.
