Top UK manufacturer and seller

The challenge

Warm4Less had ambition for growth, and knew their existing website wouldn’t be a stable foundation to build upon. Their infrared heating products are fairly new to the market which also created an opportunity for the brand. With this in mind, the new website needed to:

Educate customers

Improve their conversion rate

Improve SEO

The insights

The product is little known and often prompts research | Users can be early in that research phase, or very advanced | Easy to navigate but in-depth content, is a must – we must educate the users at every possible moment

The creative

A user Experience driven website

The user journey and experience were key to this website. There is a need to get users to the content they need, in the moment they need it. We introduced a “buying guide” to house useful information about the Warm4Less products, and content-rich product pages, both designed to educate users. We also created a useful calculator, which will recommend products based on the size of your room, and shares the energy saving you could make.

By bringing this together with the user always at the forefront, we created a website that far exceeded everyone’s expectations.

Visit the website

The impact

In the first year the site achieved the below, all these stats have continued to grow.


increase in traffic


increase in traffic form search


increase in ecommerce conversions
Comp no: 8029008 VAT no: 160434535