The old website was part of a network which left them with limited options to create engaging content for their users. They wanted something that would allow their team to properly utilise the website as a marketing tool to HCP’s and provide factual, non-promotional information to Patients. It also needed to reflect their brand personality and work well for recruitment, all whilst staying in keeping with the global Group brand and website.
Tillotts Pharma UK
Improving care for people with Gastrointestinal diseases
The challenge
Tillotts Pharma UK needed better tools for their growing marketing team and materials that have more punch and engage users. This included a new website, which also needed to show their personality, remain compliant in their sector and double as a recruitment tool for the firm.
Better marketing tools
Engaging materials that are easier to consume
Representing their brand personality
The insights
User groups covering, Health Care Professionals (HCPs), Patients and Recruitment | HCPs that needing good information they can refer on to Patients | Materials that get HCPs excited about training with Tillotts Logic | All pages must remain complaint at all times and have the ability to track this
The creative
The Impact
55%
increase in traffic
58%
increase in search traffic
116%
increase in returning visitors
Comp no: 8029008
VAT no: 160434535