Nanna Tate
The impact
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The challenge
Branston Potatoes came to Epix to develop a new name, visual identity and packaging for a brand of fresh and prepared potato products that has stand-out shelf presence and resonates with its audience. They had identified a gap in the market for a brand that gives consumers meal-time convenience without compromising on taste.
Stand-out and memorable
A superior product that delivers on its promises
Sold nationwide in the UK's largest supermarket
The insights
Our Discovery sessions allowed us to hone in on the market opportunity, the product range and importantly how the brand would appeal to target audience profiles. Further research and user testing of positioning and designs showed that a brand with a focus on recreating the nostalgia evoked by the best potato dishes, combined with modern, striking visuals resonated best with the target audience. User testing also showed this direction stacked up against the largest competitor in the market.
The creative
The new Nanna Tate brand builds on Branston’s 50 plus years of potato expertise, adding a modern twist while tapping into the enduring love that Brits have for the humble spud. It evokes memories of the greatest cooks in our lives, and allows us to deliver memorable meals to our loved ones in rapid time.
