A Chronic Cost
The challenge
Tillotts Pharma UK wanted us to help bring attention to an often-overlooked issue affecting people living with Inflammatory Bowel Disease (IBD) – the ongoing financial burden of prescription charges. The brief was to create a campaign that would not only raise awareness, but drive action, encouraging individuals to contact their local MPs and support the call to scrap prescription charges for those with IBD. This involved the development of a bold campaign, alongside a suite of assets designed to engage and inform audiences across multiple touchpoints, including a dedicated single-page website.
Engaging informative materials
Create a bold, unmissable campaign presence
Drive audiences towards action
The insights
People living with IBD face ongoing and often underestimated financial pressure from repeat prescription costs | Awareness of eligibility for prescription exemptions is limited |There is a clear need to translate lived experience into evidence that can support policy change | All materials must remain complaint at all times with compliance traceability in place too
A single-page website experience
Designed to inform, engage, and drive action.
Bright, high-impact visuals and subtle animation guide users through the realities of living with IBD and the financial burden of prescription charges. Information is broken down into clear, accessible sections, balancing clarity with urgency. The streamlined, scroll-led journey keeps users focused, leading them from understanding the issue to taking action, whether that’s engaging with the patient survey or contacting their local MP.
This is a non-promotional campaign.
