The Careers & Employability team at the University of Lincoln approached us to look at refreshing their department branding. They had recognised that their existing brand wasn’t student orientated, and needed to better capture attention on campus and engage their audience.

We created a brand that presented them as approachable, bold and forward-thinking – their new identity uses a softer font, quirky shapes and a funkier colour palette. Alongside this, we were responsible for creating new window & wall graphics for their department office and adapting their website to accommodate the new branding.

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