Timberland relaunched their TimberlandPRO premium workwear brand across Europe in 2019. Epix Media were tasked with producing new photography and video to be used across the brand and the continent.
The TimberlandPRO audience is well refined and they have very specific brand values. It was therefore vital that all their materials fit these perfectly and resonated with the right people. For clothing brands, it’s all in the photography, so sourcing the right models and locations was vital.
Their European photoshoot involved sourcing “epic” locations, models and stylists. On shoot days this also involved directing a crew of photographers and cam ops to produce the final shots. Alongside this photoshoot, we produced a number of brand videos for the launch.
Separate to the main production, a number of brand and tech-call-out videos were created which demonstrate the brand being used by workers in aspirational careers.
All of their projects have included collaborating with highly skilled and technical industries to source contributors and locations.
