We approached this challenge by starting with an internal creative session.
Here we concepted ideas for the website. Important to this was generating a feature that would provide that ‘something extra’.
We utilised their marketing slogan, ‘Creating lightbulb moments’, to develop a memorable feature.
Our video & animation studio and web development team working together for this project. They created a range of animated light bulbs for the website.
This included an interactive feature on their homepage. When a user interacts with the light bulb, the entire website ‘lights’ up.
The remaining website design portrayed their identity. We used welcoming, vibrant and bold colours throughout.
After the completion of the design and development, we worked on making the website live.
This included keyword research for the meta-descriptions and page titles. Technical requirements such as indexing and sitemapping the website were vital for SEO practices.