Newark Showground is a venue with a variety of indoor & outdoor event spaces set across 84 acres.

As a Showground, their new brand needed to communicate the huge variety of events they could host. The brand also needed to display a strong corporate offering, but also one that is approachable and creative.

Vital discovery workshops were undertaken with the client to establish the brand values and purpose. These helped direct the final design and accompanying brand assets.

Alongside the brand assets, new stationery, launch materials and a new User Experience driven website were developed.