Midlands Machinery Show (MMS) is one of the biggest agricultural machinery shows in the East Midlands. It attracts crowds from all over the UK and into Europe.
We started working with MMS in 2018 when we were commissioned to rebrand the show. The original brand had been in place for a number of years, was dated and no longer reflected the shows aims, objectives or target audience.
The rebrand process included a brand discovery stage which consisted of detailed research and workshops with the client, this helped to ensure the new design spoke to the right people in the right way and was able to stand the test of time.
Once the identity design was completed we created a variety of new materials for the show, which helped to develop other brand assets and styles. These included a new isometric site map, sales folder, social media images, flags, show leaflets and a set of promotional videos.
We continue to work in partnership with MMS on anything from new show materials to adverts and signage.