Epix Media led creative workshops with representatives from Midlands Machinery Show to get a better understanding of the brand positioning.
From these sessions, we were able to identify where the brand is looking to position itself. We were able to categorise its personality, what it ‘is’ and what it ‘isn’t’.
Our studio team used the findings from the creative workshops to devise a range of potential brand identities. The final design was implemented on to signage, promotional items, social media adverts and print materials.
We were thrilled with the whole process from concept through to delivery.
The updated branding brings a fresh, modern look that is perfect for the target audience and most importantly, everyone is proud of.
The team always help and are supportive with advice throughout which really makes the difference. What makes them stand out most is their ability to combine professionalism, innovative ideas and bring fun to any project.
Epix are an absolute pleasure to work with and I would recommend them to anyone.
Dayna Freeman – Newark Showground
The Midlands Machinery Show rebrand project is a testimony to how effective our strategy-based approach is.
This project started with our team working together to really grasp what the Midland Machinery Show is, who their target audience are and what the competitive environment looks like.
The team worked together to bring together a range of different initial concepts and develop them to deliver an effective brand identity for the event.
We approached the logo redesign with the aim of modernising the brand but keeping a connection to its past. The logo evolves the idea of the plough from the old version into a more abstract concept which has the flexibility to be used in print and online.
James Heywood – Epix Media
Project management: Zoe