As well as putting a solid plan in place to ensure the client’s tight deadline could be met, we completed a competitor analysis to ensure that their new site stood out. Additionally, we studied User Experience (UX) & User Interface (UI) to make the website intuitive and easy to use.
We also worked with the client to scope out future marketing activities to ensure the new website would support them from the start.
One of the design challenges was in the use of colour, the medical sector has very clear colours associated with it which means many companies in this sector use them.
We tweaked these colours to create something fresh and vibrant, that communicates the same feelings and helps MediKit to stand out. This also gives a modern and clean look whilst not breaking with tradition.
The design and build stage utilised the UX challenges discovered in the Strategy stage and the result of our Creativity was an intuitive website to encourage rapid and easy sales.
Post-live, we concentrated on maintaining and improving the organic SEO ranking of the site.
This included conducting keyword research for page titles and meta-descriptions, as well as installing the correct analytics tracking for more accurate reporting in the future.
At a basic level we maintained performance with 301 redirects, correct indexing and sitemapping.
Bounce Rate decreased by 46%
Pages per Session increased by 36%
Average Session Duration increased by 49%
E-commerce Conversion Rate increased by 79%
Project management: Zoe