Strategy
Through internal creative sessions, we devised a variety of animation styles and narratives
Creativity
The chosen concept was a simple narrative that follows three time periods. Before LPRS. The date they set up. And today.
To add onto this, we reflected the digital and graphic styles used in popular tech from the past to the modern day. The first section we styled in 80’s/90’s 8bit arcade machine style. The second was in an Aqua/Skeuomorphism style like 00’s Apple devices. The final section used a modern flat design style like that used by Android.
Implementation
We originally designed the video for YouTube.
Since then, the client has found it applicable for other marketing activities.
