Strategy
Working with LIVES, we had sessions to understand the aims and objectives of the campaign. A discovery period uncovered who to target the campaign at and the creative style.
The campaign creatives required a flexibility to promote across many channels to reach the target audience.
Creativity
We created a graphic style for the overarching campaign and individual activities.
Central to this was a comic-book style. This would appeal to schools and adults, whilst staying inline with the LIVES brand.
Our design studio assisted the photographer on shoots. This was to ensure the imagery fitted the creative and campaign brief.
Implementation
After the development of the graphic style and assets, we set on implementing the design.
This covered a range of print and digital materials to be design and artworked. Included were fundraising packs, website graphics, social media artwork, posters and leaflets.
Credits
Project management: Zoe / Design: Sy
