Strategy
The key task was to research similar competitor websites, services and the audience.
This was to understand the motives of the users, what information they seek and how best to present it. Keep Me On The Road are in a very competitive field so standing out and being memorable is crucial.
Creativity
Our design studio looked at updating and the existing brand identity to reinvigorate it; giving it a more modern look.
We introduced textures and depth into the existing aspects and brand assets to update the look whilst keeping a consistency with the established brand. The website was also designed with User Experience in mind, introducing an easier navigation method and enquiry form process.
The design was also produced with mobile responsiveness in mind, ensuring that it kept with the latest Google indexing requirements of ‘mobile indexing first’.
Implementation
We built the site on WordPress using a custom-designed theme to ensure a high-quality build that our client could easily amend internally.
Animations were added within the development phase to help enhance the design and provide movement to a previously static site.
Credits
Project management: Zoe
Design: Sy
Development: Lisa
