Kadant Dicom approached Epix Media wanting to produce a range of brand videos that let them stand out in a relatively unassuming market. Research into the sector and the type of videos people enjoy watching, led us to discover that videos with the machinery in action attracted far more attention.

Taking these findings, we devised a plan: create multiple interest-based engagement-lead videos that generate views and grab attention. At the end of these videos, those viewers are then funneled through to watch a specialise brand video, raising brand awareness.

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