Analysing their client base allowed us to recognise Homecrafts ideal identity. This included the target audience and any purchasing barriers they may have.
Discovery of branding words such as “pride” and “hand-crafted” formed the creative foundation.
This foundation informed the look and feel of the brand. It allowed us to develop a strong strategy for the website. The impression needed from print materials. The entirety of the communication elements for the ideal audience.
The Creativity of this product saw us rebrand the client in their entirety. This meant the whole identity and all the assets of Homecrafts involved Epix Media.
We created the identity through colour palettes, photography style and tone of voice. This culminated in the design of a new company logo to complete the brand design.
Running throughout the identity were ideals that encapsulated pride, home-crafted and quality. The photography style captured their workshop and craftsman in action. This highlighted the pride and care taken into creating the joinery pieces.
Case-study photography was also captured. This helps show the broad range of their completed work in situ.
Engaging and prestigious copywriting matched with the photography helped create an illustrious identity. We transferred this identity onto web and print design.
The design of the website used copy and photography to represent quality and beauty. We exploited design principles to provide clear communication of their traditional craftsmanship.
A luxurious sales brochure was also designed. We exploited the type and feel of the paper to help communicate the brand. Specialist paper from Italy provided a tactile feel. This helps exude high-quality and prestige to potential clients. Inside the design mixed copy and large images in a strategic way to showcase the work.
Extra project work included the design and print of business stationery as well as print advertisements.
Following the design and creativity elements, we looked at pushing the brand out.
Primary to this, we look at publishing the website in a manner that allowed for a smooth SEO transition.
We used keyword research to enhance the page titles and meta-descriptions. Technical activities such as indexing and sitemapping were undertaken.
Introduced to the website was call-to-action functions. These focused on getting the audience to subscribe to newsletters and to encourage calls.
“The rebrand has meant we have been able to identify more with our target market, it has attracted more interest and enabled us to generate more enquires and more orders for certain products, that are more profitable. Our job is made much easier as the people we are targeting perceive us in a very different light and expect quality right from the start, knowing that it may cost more than your average Joe down the road. This was missing before as, other than our actual product, we looked like everyone else in the same profession. Now we stand out.”