Considering the timescales, we had to design a site that looked good but was also quick to develop.
Our initial step was to get a grasp of what the app purpose was, who the target audience is and what it had to achieve. The website needed to be a place where customers could learn about the app and sign up there and then.
A single-paged website allowed for us to meet the needs of the client within the timeframe. Our initial step was to research a range of single-page websites as well as websites related to apps.
The brand had yet to have a full identity created. As such, our first step was to create a colour pallet that we could roll out on the website.
At the same time, we did some heavy editing of the copy supplied to ensure the messaging was correct as well as easy to read. With the research gathered, we combined all elements to create a full website design.
This design was then scaled back to appreciate the short-time scale we had to develop the website.
Our design and development teams worked over one day to develop the design into a website.
As a result of our team effort, we managed to deliver the project to the client on time.
Post-live we’d be looking at implementing SEO and marketing plans to assist in the promotion of the app.
Project management: Zoe