Most websites contain images. The easy route is to use stock photos or take them yourself... right?

I mean what could possibly go wrong?

Read Time: 2 minutes 

 

It is so important to have professional photos on your site.

Don’t believe us?

Here are 5 reasons you need professional photos on your website.

 

1) Brand integrity

Your photos say a lot about your business.

Photos speak a thousand words, so you want to be sending out the right message.

If you’re using unprofessional or stock photos this reflects on your business. It doesn’t matter if your product is going to be the next big craze. If your photos are poor, your product will look poor too.

Most people can identify stock photos and this may put them off from buying, as your site look untrustworthy.  

Anyone can use stock photos!

 

Women pulling a silly face

That's not very professional!

 

 

2) False impressions

Using stock photos doesn’t help your audience understand you or your products/services better. Why not? Because you’re not showing them a true view of what you are offering.

You're basically catfishing your potential customers.

You don’t want to give people a false impression.

Lack of clarity or understanding can be a barrier to purchase. This ultimately means you lose customers.

 

 

Women looking sad

Another customer lost!

 

3) Search results

Professional photos can help your website perform better in a number of ways:

  • By using optimised photos, users are able to find your website through image search results.
  • Users are more likely to spend longer on your site if it looks professional and trustworthy. As a result, they may even choose you over a competitor.
  • Images descriptions and alt tags allow search engines to understand your website better.

 

Women looking shock while on the phone

Wow! You're first on Google!

 

 

4) Versatility

Once you have had professional photos taken, you don’t just have to use them on your website.

You can use them on your social media.

Or in your print marketing. 

And email signatures & more... this all helps to build up your brand identity.

 

Women with thumbs up

Great marketing plan!

 

 

5) Brand consistency

A brand encompasses every single way you communicate with your audience. From design to the tone of voice. And, of course, your imagery too.

These all need to be consistent.

This ensures you’re understood by your audience loud and clear. And, most importantly, that you are memorable.

Professional photography is just another piece of the puzzle that ensures a strong brand. As a result, it needs to be consistent and fits perfectly with all your other communication devices.

 

Women looking very happy

Yay! Consistency!

 

There is lots of value to having professional photos on your website, and the impact these photos have can be pretty huge.

Stay clear of stock photos!

Let us know how you get on!

Three ways to refine and capture your audience In the staff room with: Ben

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